Meet the founder
Chinweotito Chukwu, RN
Founder, Diamond Ecosoft LLC
An idea born in hard times
Chinweotito has always been a builder. Before coming to the United States, she ran three successful businesses in Africa, including a fish farm, while working as a nurse.
Starting over in America was hard. After the birth of her fourth child, she decided it was time to build again. The idea came from the most ordinary place in the house: the bathroom. In lean seasons, air freshener was sometimes out of reach. Tissue never was. However tight the budget, it always made the list.
So she asked a simple question: what if the one thing every home always has could also keep it lightly scented? Scented tissue is often sold as a luxury, and the materials to make it often go unused. Her goal became clear: make it here, waste less, and keep it affordable. That is how DIAM began.
The one thing we never went without
now freshens the home, inside and out.